Logical Imagination integrates the world’s most popular web analytics tool, Google Analytics, into every website we design. Google Analytics allows you to track your number of visitors, which pages they visit, where they spend the time, which type of device they are using, where they came from, which area of your website they exit and much more.
We can help you understand and manage your web analytics to make informed decisions about which pages to emphasize on your website.
When a person enters a search term into Google, the advertisements displayed on the search results page are a result of paid bids placed by companies via AdWords, with higher bids resulting in higher placement at the top of the page. It costs nothing for an ad to display on the page, but it does cost when someone clicks on the ad, which gave rise to the name “pay-per-click advertising”.
Google AdWords is the pay-per-click management system for Google. The price of each click is determined by an auction process for each keyword or keyword phrase. If there are many companies bidding for the same phrase, then the cost per click will tend to be much higher. If there are only a few companies bidding on a phrase, then the cost can be very low.
The effectiveness of these ads boils down to strategy. Targeted keywords, a well-written ad, and a content-rich website are necessary for success, but if there is a disconnect between your keywords, your ad, and your website, then profitability can be difficult.
Logical Imagination assists organizations with both Google Analytics and Google AdWords, providing the following services:
- Ad Copywriting
- Ad Optimization
- AdWords Account Creation
- Bid Management
- Call Out, Sitelink and Call Extensions
- Click Budget Management
- Full Website / Landing Page Review
- Keyword Optimization
- Keyword Research
- Monthly Reports
- Negative Keyword Management
- Search Term Optimization
- Structured Snippet Extensions