Online Marketing

Web Analytics

Google Analytics

Google Analytics

Logical Imagination integrates the world’s most popular web analytics tool, Google Analytics, into every website we design. Google Analytics allows you to track your number of visitors, which pages they visit, where they spend the time, which type of device they are using, where they came from, which area of your website they exit and much more.

We can help you understand and manage your web analytics to make informed decisions about which pages to emphasize on your website.

AdWords Management

When a person enters a search term into Google, the advertisements displayed on the search results page are a result of paid bids placed by companies via AdWords, with higher bids resulting in higher placement at the top of the page. It costs nothing for an ad to display on the page, but it does cost when someone clicks on the ad, which gave rise to the name “pay-per-click advertising”.

Google AdWords is the pay-per-click management system for Google. The price of each click is determined by an auction process for each keyword or keyword phrase. If there are many companies bidding for the same phrase, then the cost per click will tend to be much higher. If there are only a few companies bidding on a phrase, then the cost can be very low.

The effectiveness of these ads boils down to strategy. Targeted keywords, a well-written ad, and a content-rich website are necessary for success, but if there is a disconnect between your keywords, your ad, and your website, then profitability can be difficult.

Logical Imagination assists organizations with both Google Analytics and Google AdWords, providing the following services:

  • Ad Copywriting
  • Ad Optimization
  • AdWords Account Creation
  • Bid Management
  • Call Out, Sitelink and Call Extensions
  • Click Budget Management
  • Full Website / Landing Page Review
  • Keyword Optimization
  • Keyword Research
  • Monthly Reports
  • Negative Keyword Management
  • Search Term Optimization
  • Structured Snippet Extensions
Google AdWords

Content Strategy

Content Strategy

We like to say that good content generates attraction and action.

Logical Imagination offers copywriting services, creating everything from social media and web content to whitepapers and e-books. We research the SEO keywords relevant to your business and incorporate those words and phrases throughout your copy. We analyze your website, competitors, and industry to understand the voice, tone and style that builds trust and charms customers.

The quality of your content directly impacts how your website ranks organically within a given search engine. A company blog is a cost-effective way to provide fresh, useful and compelling information that will help your SEO and engage customers, but few businesses have the time to keep an up-to-date blog.

How can we write for your business? Our team tackles the most complicated of subjects to create content, e-learning and training, and we consistently perform at high levels. We learn your business to create industry-leading content and make your business look professional.

  • Website Copy
  • E-books
  • Press Releases
  • White Papers
  • Video Scripts
  • Blog Posts
  • Newsletters
  • Email Marketing
  • Sell Sheets and Sales Collateral

Social Media Strategy

A successful web presence for your business means giving your customers a variety of ways to find your company online. Social media business pages are free and effective tools to market your company, drive traffic to your website, and create relationships with current and potential customers.

Logical Imagination provides social media services for clients at all levels of social media experience. From setup to coaching to project management, we can deliver the social media expertise for your brand.

  • Facebook Business Pages
  • Twitter for Business
  • Google My Business
  • LinkedIn Company Pages
  • Pinterest for Business
  • YouTube Channel for Business
  • Instagram for Business
  • Foursquare for Business
  • Houzz for Business
Social Media Strategy