Google AdWords Training


( - Eastern)
Google AdWords Logo
Are you a business owner, web analyst, or online marketing specialist who needs to understand search engine marketing? This is the course for you! In addition to learning the fundamentals of search engine marketing, this course teaches you how to use Google AdWords to meet your online marketing needs. You will learn how to navigate Google AdWords and how to create and manage ad campaigns using the best strategies related to keyword lists. You will learn how to track ad performance and integrate with Google Analytics. Join us as we do everything from writing ads to managing advertising bids and budgets.

Live Online Schedule




You will need the following software/setup for this class:

  • You should have your own Google AdWords account.


Google AdWords

  • Creating a Google AdWords Account
    • Creating and Navigating a Google AdWords Account Structure
    • Configuring and Managing Account Alerts and Notifications
  • Creating Ad Campaigns
    • Planning an AdWords Campaign
    • Creating Campaigns and Configuring Campaign Settings
    • Creating and Configuring Ad Groups, Ads, and Keywords
  • Optimizing Keywords
    • Select Keywords in AdWords
    • Research Keywords with the Google Keyword Planner
    • Research Keywords Online
    • Configure Ad Groups and Keywords
  • Writing Ads in Google AdWords
    • Review Google Ad Policies
    • Write High-Quality AdWords Ads
  • Analyzing and Reporting Campaign Performance
    • Reviewing Your Campaign and Adjusting Settings
    • Analyzing and Optimizing Ads
    • Creating Reports in AdWords
  • Managing Bidding and Budgets
    • Set and Manage Budgets
    • Set and Manage Bids