Logical Imagination offers social media training via our live, instructor-led online classes or as onsite classes at your location.  

Social media refers to all forms of electronic communication, such as web sites for social networking and microblogging, through which users create online communities and relationships and share information, ideas, personal messages, pictures, videos, and other content. 

  • Google Analytics

    Google Analytics Logo
    By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics is a robust analytics suite that is integrated with Google's data and other application service offerings, such as AdWords and AdSense. This course is designed. . .

    Google Analytics

    • Overview of Google Analytics
      • The History of Google
      • What is Google Analytics?
      • Who can use Google Analytics?
      • Creating a Google Analytics Account
      • How does Google Analytics work?
      • Tracking Code
      • Google Analytics Demo Account
    • Views and View Filters
      • Views
      • Using a Master View
      • Creating a Master View
      • View Filters
      • Filter Order
    • Reports
      • The Google Analytics Interface
      • Overview of Reports
      • Dimensions and Metrics
      • Examples of Dimensions and Metrics
      • Visitor Sources
      • Example of a Report with Sources
      • Graphs
      • Data Tables
      • Annotations
    • Segmentation and Search Filters
      • Segmentation
      • Segment Builder
      • Data Scope
      • Creating a Segment
      • Search Filters
      • Examples of Search Filters
    • Alerts, Goals and Events
      • Customized Alerts
      • Creating an Alert
      • Goals
      • How do Goals work?
      • Goal Types
      • Goal Value
      • Events
    • Dashboards and Data Accuracy
      • Dashboards
      • Accuracy of Data
      • Logging Out
    • Google Analytics Terms
  • Social Media Strategist

    Social Media Strategist Logo
    What hashtags are trending right now? Is your website integrated with popular social media platforms? Would Facebook be a good fit for your organization? Should you have a blog? A talented social media strategist can answer these questions! In this course we will examine the history of social media and how it has changed marketing and advertising initiatives in the world of business. We will tackle the major social media platforms and teach you how. . .
    • The Rise of Social Media
    • Conducting Market Analysis
    • Auditing Social Media
    • Setting Goals and Selecting Platforms
    • Creating the Social Media Policy
    • Integrating Marketing Strategies
    • Developing Effective Content
    • Understanding the Popular Platforms
    • Launching Successful Campaigns
    • Managing the Community
    • Providing Customer Service
    • Measuring, Analyzing and Reporting
    • The Social Media Strategist Career

    Upcoming Dates