Logical Imagination offers social media training via our live, instructor-led online classes or as onsite classes at your location.  

Social media refers to all forms of electronic communication, such as web sites for social networking and microblogging, through which users create online communities and relationships and share information, ideas, personal messages, pictures, videos, and other content. 

  • Google Analytics

    $325.00
    Google Analytics Logo
    By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics is a robust analytics suite that is integrated with Google's data and other application service offerings, such as AdWords and AdSense. This course is designed. . .

    Google Analytics

    • Overview of Google Analytics
      • The History of Google
      • What is Google Analytics?
      • Who can use Google Analytics?
      • Creating a Google Analytics Account
      • How does Google Analytics work?
      • Tracking Code
      • Google Analytics Demo Account
    • Views and View Filters
      • Views
      • Using a Master View
      • Creating a Master View
      • View Filters
      • Filter Order
    • Reports
      • The Google Analytics Interface
      • Overview of Reports
      • Dimensions and Metrics
      • Examples of Dimensions and Metrics
      • Visitor Sources
      • Example of a Report with Sources
      • Graphs
      • Data Tables
      • Annotations
    • Segmentation and Search Filters
      • Segmentation
      • Segment Builder
      • Data Scope
      • Creating a Segment
      • Search Filters
      • Examples of Search Filters
    • Alerts, Goals and Events
      • Customized Alerts
      • Creating an Alert
      • Goals
      • How do Goals work?
      • Goal Types
      • Goal Value
      • Events
    • Dashboards and Data Accuracy
      • Dashboards
      • Accuracy of Data
      • Logging Out
    • Google Analytics Terms
  • Social Media Strategist

    $650.00
    Social Media Strategist Logo
    What hashtags are trending right now? Is your website integrated with popular social media platforms? Would Facebook advertising be a good fit for your organization? Should you have a blog? How can you monitor and respond to negative comments on social media? A talented social media strategist can answer these questions! In this course we will examine the history of social media and how it has changed marketing and advertising initiatives in the. . .
    • The Rise of Social Media
      • What is Social Media?
      • Evolution of Marketing
      • Five Barriers to Social Media Adoption
      • Benefits of Social Media to Organizations
      • The Growth of Social Media
      • Social Media Career Opportunities
      • Role of the Social Media Strategist
      • Social Media Certification Options
      • Strategic Social Media Operations
    • Conducting Market Analysis
      • Strategic Planning
      • STP Analysis
      • Competitor Analysis
      • SWOT Analysis
      • Keywords
      • Keyword Research Tools
      • Successful Keyword Strategies
    • Setting Goals and Selecting Platforms
      • Social Media Goals vs. Business Goals
      • SMART Social Media Goals
      • Types of Social Media Platforms
      • Platform Selection Process
      • Popularity-Based Platform Selection
      • Goal-Based Platform Selection
      • Demographic-Based Platform Selection
      • Content-Based Platform Selection
      • Social Media Intimacy
    • Creating the Social Media Policy
      • The Social Media Policy
      • FTC and Disclosure Best Practices Toolkit
      • Truth in Advertising
      • Online Endorsements and Testimonials
      • Intellectual Property
      • Brand Abuse
      • Trademark Issues
      • Trade Secrets and Privacy
      • Defamation
    • Integrating Marketing Strategies
      • Brand Marketing
      • Online Brand Creation Process
      • Corporate Culture and Social Media
    • Developing Effective Content
      • Content Marketing on Social Media
      • Types of Content
      • Trends in Content Marketing
      • Content Origination
      • Outsourced vs. In-house Content Production
      • Branded versus Common-Interest Content
      • Content Development
      • Content Tagging
    • Understanding the Popular Platforms
      • Blogging
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Snapchat
      • LinkedIn
      • Twitter
      • Understand Platform Terminology
    • Launching Successful Campaigns
      • Traditional Website Advertising vs. Social Media Advertising
      • Benefits of Native Advertising
      • Capitalizing on Contacts
      • Social Media Contests
      • Contest Platform Software
      • Social Media Documentation and Schedules
      • Social Media Management Tools
    • Managing the Community
      • The Community Manager Role
      • Social Media Personas
      • Importance of Voice Consistency
      • The Successful Online Personality
      • Social Media Crisis Management
    • Providing Customer Service
      • Organizational Customer Service
      • Social Media Triage
      • Benefits of Triage Plans
      • The Role of Social Media in Customer Service
      • Professionalism in Online Customer Service
      • Online vs. Personal Interactions
      • Sentiment Analysis and Social Listening
    • Measuring, Analyzing and Reporting
      • Social Media Analytics
      • Social Media Metrics
      • Key Performance Indicators (KPIs)
      • Tracking Metrics Over Time
        • Brand Health
        • Customer Service Experience
        • Conversions
      • Economic Value Calculation
      • Reports
      • Social Media Auditing
    • The Social Media Strategist Career

    Upcoming Dates