Logical Imagination offers social media training via our live, instructor-led online classes or as onsite classes at your location.  

Social media refers to all forms of electronic communication, such as web sites for social networking and microblogging, through which users create online communities and relationships and share information, ideas, personal messages, pictures, videos, and other content. 

  • Google Analytics

    Google Analytics Logo
    By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics is a robust analytics suite that is integrated with Google's data and other application service offerings, such as AdWords and AdSense. This course is designed. . .

    Google Analytics

    • Implementing Google Analytics
      • Overview of Google Analytics
      • Create a Google Analytics Account
      • Tag Your Pages
    • Managing Google Analytics Accounts
      • Configure Google Analytics Settings
      • Manage Multiple Accounts, Views and Web Properties
    • Configuring Goals, Funnels, and Filters
      • Configure Goals
      • Configure Funnels
      • Configure Filters
    • Monitoring and Alerting
      • Monitor Real-Time Reports
      • Manage Dashboards
      • Manage Intelligence Alerts and Reports
    • Analyzing Website Traffic
      • Analyze Traffic with Audience Reports
      • Analyze Traffic with Acquisition Reports
    • Analyzing Behavior and Conversions
      • Analyze Data with Behavior Reports
      • Analyze Data with Conversion Reports
  • Social Media Strategist

    Social Media Strategist Logo
    What hashtags are trending right now? Is your website integrated with popular social media platforms? Would Facebook be a good fit for your organization? Should you have a blog? A talented social media strategist can answer these questions! In this course we will examine the history of social media and how it has changed marketing and advertising initiatives in the world of business. We will tackle the major social media platforms and teach you how. . .
    • The Rise of Social Media
    • Conducting Market Analysis
    • Auditing Social Media
    • Setting Goals and Selecting Platforms
    • Creating the Social Media Policy
    • Integrating Marketing Strategies
    • Developing Effective Content
    • Understanding the Popular Platforms
    • Launching Successful Campaigns
    • Managing the Community
    • Providing Customer Service
    • Measuring, Analyzing and Reporting
    • The Social Media Strategist Career

    Upcoming Dates