The goal of User Experience (UX) is to maximize the usability and pleasure provided in the interaction between customers and products. UX experts appreciate our online and onsite training in UX topics to stay on the cutting edge of this emerging field.

  • Design Thinking Fundamentals

    $285.00
    Design Thinking Fundamentals Logo
    This course teaches participants how to lead a design thinking session that is human-centered, innovative and successful. The course guides users through the five key stages of design thinking: empathize, define, ideate, prototype, and test. Participants learn how to understand problems from a customer's perspective, how to create a point of view on the identified problems, how to effectively brainstorm new ideas, and how to create prototypes to test. . .

    Design Thinking Fundamentals

    • Overview of Design Thinking
      • What is Design Thinking?
      • Relationship to Lean or Agile Processes
      • Who should participate in a Design Thinking session?
      • How to Recruit for a Design Thinking Session
      • Four Skills of Good Design Thinking Leaders
      • Team Alignment
      • The Design Thinking Mindset
      • Where should a Design Thinking session be held?
      • Innovative Spaces
      • When should a Design Thinking session be held?
      • Create a Documentary Deck
    • Empathize
      • The Importance of Empathy
      • Interview Preparation
      • Interview for Empathy
      • What is a Persona?
      • Characteristics of a Persona
      • What? How? Why?
      • Story Share-and-Capture
      • Surprise-to-Insights Leap
      • Sweet Spot for Innovation
    • Define
      • Synthesis
      • Point of View
      • Experience / Journey Mapping
      • Pain Points
      • Applying Metrics
      • Hypothesis Generation
      • How/Why Laddering
      • Storytelling
      • 2 x 2 Matrix
      • The Problem / Mission Statement
      • Active Alignment: Check Your Goal
    • Ideate
      • What is Ideation?
      • Managing Creative Flow
      • Lateral Thinking
      • Facilitate a Brainstorm
      • Brainstorm Selection
      • Imposing Constraints
      • Yes, And! Brainstorm
      • Powers of Ten
      • "How Might We" Questions
      • Stoke Activities
    • Prototype
      • Prototyping
      • Identify a Variable
      • Paper Prototyping
      • Prototype to Decide
      • Prototype for Empathy
      • User-Driven Prototyping
      • Feedback Capture Matrix
      • Improvise to Life
      • Scenes / Props / Roles
    • Test
      • Testing
      • Testing with Users
    • Adoption of Design Thinking
      • The Role of Ambiguity in Design Thinking
      • Design Guidelines
      • Common Barries
    • Additional Resources
  • User Experience Foundations

    $650.00
    User Experience Foundations Logo
    To increase the usability and effectiveness of your own design projects, it is critical to understand users. This course takes a deep dive into the most current research on what makes people think and act, what motivates them, how they process and remember information, and, most importantly, what they want in products and applications. You will learn the key aspects of human vision, memory, thought, and decision-making that should directly impact. . .

    User Experience Foundations

    • Introduction to User Experience
    • The History of UX Design
      • Timeline
      • Keys to Understanding a User
    • Understanding Human Vision
      • Inattentional Blindness
      • Peripheral Vision
      • Reification
      • Similarity and Proximity
      • Continuation
      • Facial Recognition
      • Affordance
      • Color
    • Understanding Human Memory
      • Schemata
      • The Four-Item Rule
      • Recall vs. Recognition
      • Unreliable Memories
    • Understanding Human Thought
      • Mental Processing Loads
      • Cognitive Barriers
      • Progressive Disclosure
      • The Wandering Mind
      • Mental Modes
      • Cognitive Dissonance
    • Understanding Human Decisions
      • Unconscious Decisions
      • Time is Relative
      • Signal Detection
      • Selective Attention
      • Choices
      • Initial Impressions

    Upcoming Dates

  • User-Centered Analysis and Conceptual Design

    $650.00
    User-Centered Analysis and Conceptual Design Logo
    User-centered analysis is the basis for interface design that makes sense to the user. With a clear definition of user requirements, developers and designers can create more effective and usable software interface designs. In this course, you will learn the methods and concepts to analyze user-centered requirements—the foundation for designing user-centered interfaces, content, applications, and websites. This course is designed for usability practitioners,. . .

    User-Centered Analysis and Conceptual Design

    • Introduction to User-Centered Design
      • The Benefits of UCD
      • Data is Critical
      • Team Participation
      • Knowing the Alternatives
    • Data Analysis in User-Centered Design
      • Overview of Analyzing User Data
      • Gathering User Data to Analyze
        • Quantitative vs Qualitative
        • Field Trip
        • Observing Users
        • Observation Techniques
        • Gathering the Information
      • Experience Mapping
        • Depicting User Interactions
        • Building an Experience Map
        • Creating a Successful Experience Map
      • Actionable Data
        • Identifying Pain Points
        • Setting Goals
        • Understanding Metrics
        • Rich User Data in an Actionable Format
    • Personas in User-Centered Design
      • What is a Persona?
      • Personas in User-Centered Design
      • Benefits of Personas
      • Creating Personas
        • Exploring Elastic vs. Concrete Users
        • Personas vs. Market Segmentation
        • Creating Assumption Personas
        • How Many Personas Do You Need?
      • Moving to Data-Driven Personas
        • Data-Driven Personas Are More Believable
        • Gathering Data for Personas
        • Maintaining a Persona Data File
        • Know Thy User
    • Creativity in User-Centered Design
      • Understanding Ideation
      • What Does Ideation Mean?
      • The Local Maximum Problem
      • The Benefits of Ideation Techniques
      • Ideation Techniques
        • Downsides of Brainstorming
        • Design Charrettes
        • Possible Futures
        • Three-Dimensional Design
        • Role Play
      • Creativity is Key
    • Scenarios and Storyboards in User-Centered Design
      • Working with Scenarios and Storyboards
      • What are Scenarios and Storyboards?
      • Benefits of Scenarios and Storyboards
      • Creating Scenarios
        • Prerequisites for Scenario Creation
        • Writing Scenarios
        • Tips for Good Scenarios
      • Storyboards to Visualize Scenarios
        • From Scenario to Storyboard
        • Storyboard Creation
        • Tips for Good Storyboards
    • Prototyping in User-Centered Design
      • Paper Prototyping
        • What is Paper Prototyping?
        • Benefits of Paper Prototyping
        • Where Does It Fit in the UCD Process?
      • Creating a Paper Prototype
        • Building the Prototype
        • Materials to Use
        • Tips to Paper Prototyping
      • User Testing a Paper Prototype
        • Users Respond in Different Ways to Paper Prototypes
        • Special Considerations When Testing Paper Prototypes
        • Tips for User Testing Paper Prototypes
    • Using User-Centered Design Artifacts to Create an Implementation Plan
      • Implementation Planning
      • User-Centered Planning
      • Where Implementation Planning Fits in the UCD Process
      • Story Mapping
        • Create a Story Map
        • Laying Out the Interface
        • Prioritizing Items on the Story Map
        • Setting Metrics for Story Map Items
    • Content Strategy
      • What is Content?
      • The Content Strategy Process
        • The Components of Content Strategy
        • A Holistic Approach to Content Strategy
        • Key Driving Questions
      • Users, Motivations and Goals
        • Content Strategy for People
        • Identify and Understand Stakeholders
        • Understanding Context
        • Develop Fact-Based Personas
        • Extend Personas with Empathy Maps
      • Analysis and Structure
        • Substance and Structure
        • The Quantitative Content Audio
        • The Qualitative Content Audio
        • Content Models
      • Create Once, Publish Everywhere
        • Scenarios and Activity Flows
        • Information Architecture and Wireframing
      • Guides, Templates and Workflows
        • Voice and Tone
        • Style Guides
        • Examples and Templates
        • Workflows
      • Creation and Management
        • Governance and Ownership
        • Who Creates the Content?
        • Budgeting and Advocacy
        • Measuring Success
      • Next Steps

    Upcoming Dates

  • The Science and Art of Effective Web and Application Design

    $975.00
    The Science and Art of Effective Web and Application Design Logo
    This course focuses on the current research, principles and methodologies for creating usable and effective interface designs. We examine key aspects of navigation, presentation, content and interaction, focusing on both sides of the UI/UX fence: science and art. This course is designed for usability practitioners, website/intranet developers, application developers, interface designers and project managers.

    The Science and Art of Effective Web and Application Design

    • Introduction to the Science and Art of Effective Web and Application Design
    • Design: Art and Science
      • User-Centered Design
      • What is a Better User Experience?
      • Keys to Understanding the User
      • Keys to Understanding the Experience
    • Navigation
      • How do People Navigate?
        • Two Types of Navigators
        • Users Scan Pages
        • After They Scan
      • Challenges of Web Navigation
      • Characteristics of Usable Navigation
      • Information Architecture
      • Primary Navigation Systems
        • Hierarchical Models
        • Sequential Navigation
        • Fixed Navigation
      • Supplemental Navigation Systems
        • Index or Sitemap
        • Breadcrumbs
        • Quicklinks
      • Navigation Case Study
      • Tips for Simplifying Navigation
    • Presentation
      • Visual Cognitive Processing
      • Loads
      • Eye Movement and Eye Tracking
        • Prominence
        • Grouping
        • Nesting
      • Tabs
      • Gestalt Principles of Visual Design
        • What is Gestalt Psychology?
        • How is Gestalt Related to Visual Perception?
        • Simplicity
        • Figure-Ground
        • Proximity
        • Law of Pragnanz
        • Similarity
        • Common Fate
        • Symmetry
        • Parallelism
        • Continuation
        • Closure
        • Common Region
        • Element Connectedness
      • Layout
        • Golden Ratio
        • Choices
      • Color
        • The Color Test
        • The Impact of Color
        • The Color Chart
        • Colors in Culture
        • Contrast
        • Mixing Color and Shape
      • Tips for the First User Experience
    • Content
      • Scanning
      • Writer's Pyramid
        • The Top
        • The Body or Structure
        • The Foundation
      • Writing Style
        • Clear and Simple
        • Organized Thoughts
        • Tell, Tell and Then Tell
        • Stick to the Point
        • Make It Interesting
        • Target Audience
        • Intelligent, But Lack of Knowledge
        • Slang and Jargon
        • Active Voice
        • Positive Terms
        • Direct Instructions
        • Short Sentences
        • Necessity
      • Readability Tests
    • Interaction Design
      • What is Interaction Design?
      • Five Dimensions of Interaction Design
      • Key Concerns of Interaction Design
      • Words
      • Visual Representations
        • Light and Shadow
        • Icons
        • Fonts
        • Font Size
        • Font Pairings
        • Line Spacing
        • Circles
        • Rounded Edges
      • Physical Objects or Space
        • The Shift from Flat Design
        • Ghost Buttons
        • User Interface Controls
      • Time
        • Pace
        • Responsiveness
        • Context
        • Auto-Rotating Carousels
        • Progress Indicators
        • Animations
          • Hover Animations
          • 12 Animation Principles
      • Behavior
        • Schemata
        • The Boiling Frog
        • Rewards
        • Feedback
        • Gamification
        • Tips for Gamification
      • Error Handling
      • Freedom to Customize
    • Wireframing
      • Wireframes
        • Lo-Fidelity Wireframes
        • Hi-Fidelity Wireframes
      • Is Paper Dead?
    • Accessibility

    Upcoming Dates

  • Practical Usability Testing

    $650.00
    Practical Usability Testing Logo
    Successful user-centered design and development requires progressive usability testing to ensure that user needs, limitations, mental models and cognitive styles are considered throughout the design life cycle. In this course, you learn a variety of usability testing techniques, ranging from simple paper prototype tests to cutting edge remote testing, card sorting to eye tracking. This course is designed for usability practitioners, website/intranet. . .

    Practical Usability Testing

    • Introduction to Usability Testing
      • The History of Usability Testing
      • What is Usability Testing?
      • The Purpose of Usability Testing
      • Tappers vs. Listeners
      • User Experience Metrics
      • The Benefits of Usability Testing
    • Formulating a UX Test Strategy
      • Ramping Up to a Research Method
        • Define the Objective
        • Determine Research and Data Type
        • Find an Environment
        • Choose a Facilitation Style
        • Determine Study Length
        • Establish Sample Size and Quality
        • Select a Type of Usability Test
      • Writing Usability Test Tasks
      • Asking the Right Questions
    • Common UX Metrics
      • Completion Rates
      • Usability Problems
        • Usability Problem Reports
      • Task Time
      • Efficiency
        • Time-Based Efficiency
        • Overall Relative Efficiency
      • Errors
      • User Satisfaction
      • Likert Scale
      • Customer Satisfaction
    • Research Methodologies
      • Heuristic Evaluation
        • Visibility of System Status
        • Match Between System and Real World
        • User Control and Freedom
        • Consistency and Standards
        • Error Prevention
        • Recognition Rather than Recall
        • Flexibility and Efficiency of Use
        • Aesthetic and Minimalist Design
        • Recognize, Diagnose and Recover from Errors
        • Help and Documentation
      • Focus Groups
      • Prototype Testing
      • Benchmark Studies
      • Competitor Studies
      • 1:1 User Interviews
      • Remote Moderated
      • Remote Unmoderated
      • Card Sorting
      • Tree Testing
      • Diary Studies
      • A/B and Multivariate Testing
      • Preference Testing
      • Longitudinal Studies
      • Surveys
      • Omnichannel Studies
      • Multichannel Studies
    • Moderating Usability Tests
      • Attention is Selective
      • Unreliable Memories
      • Moderating Usability Tests
      • Moderator - Participant Arrangements
      • During the Session
      • During the Remote Session
      • Post-Test Activities
    • Analysis and Reporting

    Upcoming Dates