UX: User-Centered Analysis and Conceptual Design Training

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• Foundations of User-Centered Design
  • Defining User-Centered Design (UCD) and Its Principles
  • UCD vs. Design Thinking: Contrasts and Connections
  • When and Why to Use User Research
  • Understanding Return on Investment (ROI) in UX
  • Introduction to User-Centered Analysis (UCA)
  • User Testing vs. Usability Testing
  • Qualitative vs. Quantitative Research
  • The Importance of Context: Client and Industry Analysis
• Stakeholder Engagement and Research Planning
  • Identifying Stakeholders and Their Roles
  • Stakeholder Management Strategies
  • Conducting Effective Stakeholder Interviews
  • Aligning Business and User Goals
  • Planning Your Research: Objectives, Constraints, and Ethics
• The Researcher’s Mindset
  • The Role of the UX Researcher
  • Embracing Objectivity and Intersubjective Knowledge
  • Understanding and Mitigating Bias
  • Types of Cognitive Biases (e.g., Confirmation, Framing, Social Desirability)
  • Avoiding Researcher Influence: Best Practices
  • Ethical Considerations in Research
• Conducting Qualitative User Research
  • Designing a Research Plan
  • Recruiting Participants: Strategies and Screeners
  • Crafting an Interview Guide
  • Conducting 1:1 Interviews
  • Building Rapport and Active Listening
  • Interviewing for Empathy and Insight
  • Focus Groups
  • Competitor Studies
  • Analyzing Qualitative Data
  • Story Share-and-Capture Sessions
  • Grounded Theory and Thematic Analysis
• Conducting Quantitative User Research
  • When to Use Quantitative Methods
  • Defining Metrics and Statistical Significance
  • Designing and Distributing Surveys
  • Gathering Rich Data in an Actionable Format
  • Triangulating Data with Qualitative Insights
• From Data to Insight
  • Synthesizing Research Findings
  • Creating Empathy Maps and Journey Maps
  • Visualizing Pain Points and Emotions
  • Mapping Touchpoints and Interactions
  • Setting User-Centered Goals
  • Defining Problem and Mission Statements
  • Using “How Might We…” and Laddering Techniques
  • Hypothesis Generation and Prioritization
  • Introduction to SMART UX Metrics
• Personas
  • Purpose and Power of Personas in UX
  • Creating Meaningful, Data-Driven Personas
  • Elastic vs. Concrete Personas
  • Persona-Driven Decision Making
• Scenarios and Storyboarding
  • Using Scenarios to Frame User Needs
  • Writing High-Quality Scenarios
  • Visualizing Scenarios through Storyboards
• Content Strategy in Conceptual Design
  • Defining Content Strategy in UX
  • Key Components: Substance, Structure, Workflow, and Governance
  • Aligning Content with User Motivations and Business Goals
  • Developing Fact-Based Personas for Content Planning
  • Using Content Models and Mapping Flows
  • Creating Style Guides, Templates, and Governance Structures
  • Voice, Tone, and Accessibility Considerations
  • Measuring Content Effectiveness
• Prototyping Concepts and Testing Ideas
  • Low-Fidelity Prototyping: Paper and Sketches
  • High-Fidelity Prototyping: Tools like Figma, XD, and Sketch
  • Incorporating Research into Prototyping Decisions
  • Iterative Testing and Feedback Loops

Before Taking this Class

Software/Setup For this Class

None