image of two application developers

We consult with
businesses to provide
strategic support.

We use an agile methodology and take a user-centered design approach to all projects.

UX Analysis and Usability Testing

According to Peter Morville, the user experience is not meaningful or valuable unless it incorporates all the following benefits:

Does the content fill a need?
Is it easy to use?
Is it easy to find what is needed at any time?
Is it trustworthy and believable?
Does it evoke positive emotion and appreciation?
Is it usable by people with disabilities?
Does it deliver value, advance the mission, or contribute to the bottom line?

User experience (UX) analysis is the process of measuring the interaction between a user and a product against these UX benchmark goals.

Logical Imagination uses measurement tools like A/B testing, eye tracking, surveys, interviews, and usability testing to analyze user experience.

The goal? To change the design or user interface of a product to maximize user engagement, such as keeping users on a page longer, giving them a better, more enjoyable experience, or driving conversion rate optimization (CRO).

Mooreville’s User Experience Honeycomb
Morville’s User Experience Honeycomb