User Experience (UX)
User Experience refers to the usability, ease of use, and pleasure provided in the interaction between a user and a product. The product could be a toaster, a website, a restaurant…anything. According to Peter Morville, the user experience is not meaningful or valuable unless it incorporates all the following benefits:
- Accessible
- Is it usable by people with disabilities?
- Credible
- Is it trustworthy and believable?
- Desirable
- Does it evoke positive emotion / appreciation?
- Findable
- Is it easy to find what is needed at any time?
- Usable
- Is it easy to use?
- Useful
- Does it fill a need?
- Valuable
- Does it deliver value, advance the mission, or contribute to the bottom line?
User Experience (UX) Analysis
User experience (UX) analysis is the process of measuring the interaction between a user and a product against UX benchmark goals (such as those identified by Morville). Logical Imagination provides user experience (UX) analysis using a variety of measurement tools:
- A/B Testing
- Eye Tracking
- Interviews
- Surveys
- Usability Testing
Our objective is to change the design or user interface of a product to maximize user engagement, such as keeping users on a page longer, giving them a better, more enjoyable experience, or driving conversion rate optimization (CRO).
UX Design
Logical Imagination is laser-focused on user experience:
- Using imagery, color, shapes, typography, and form to improve usability, accessibility, and pleasure
- Designing engaging user interfaces
- Creating logical, well-conceived behaviors and actions
- Using technology and principles of good communication
