Logical Imagination - Technology Training, Web Design, Custom Software Development

Identity Packages

Logical Imagination can help you develop a brand identity as well as an integrated marketing program for your business. We specialize in working with small to mid-sized businesses who don't have a dedicated marketing staff or who need assistance rejuvenating an existing marketing effort.

Where are you now?
We usually begin by reviewing and synthesizing your existing data and materials to develop a situation summary of problems and opportunities in a marketing context. This can involve many tasks:

Studying perceptions and market share

Preparing a SWOT Analysis (strengths, weaknesses, opportunities and threats)

Reviewing major clients and competitors

Interviewing individuals and groups within your organization

Identifying values and competitive advantages

Where do you want to be?
We then delivery an executive summary of current operations and overall marketing environment, including peer benchmarks and assessment of strengths, weaknesses, opportunities, threats and competitor positioning. This usually involves executive briefings and consultations with key staff members to discuss mission, goals, timelines, budgets and strategic direction.

What do you want to look like?
This is the exciting part! Based on the analysis and focused discussions already completed, the creative development begins. We establish compelling and consistent branding and develop tagline(s), thematic language, visual treatments, color palettes, design elements, art, photography, copy concepts, scripts and images for use with multiple communication and marketing products. The goal is for all marketing media to reflect your positioning platform and key messages.

How will you get where you want to be?
When Logical Imagination works with you, everything is managed using project management software and detailed schedules. Without action plans that include timelines, budgets and clear responsibilities, all of the effort to create a coordinated marketing campaign will be lost. At this stage of the process, you will begin integrating your new concepts into your chosen media: print, web, radio...

If you are interested in speaking with Logical Imagination about a coordinated marketing campaign for your organization, contact us today!

Debbie Fierst founded Logical Imagination in late 1990. Launched in Ohio as A+ Computer Services (later called SteeleTech, Inc.), the company established a Midwestern niche in technology training and consulting as well as customized application development. The company transitioned to Indiana in the early 1990's and received its current nomenclature in 2005.

The firm has a broad geographical impact, serving clients from California to Connecticut and from Minnesota to Texas. As its first decade drew to a close, Logical Imagination expanded, providing services to clients in the European Union and opening physical offices in Georgia and Ohio in early 2001.

Logical Imagination has a solid reputation in the training arena as a provider of high quality, customized technical and soft skills training and materials. In the development field, Logical Imagination's software and web developers are comfortable across a range of platforms and produce solutions for businesses of every size, type and industry.

Some of our earliest clients were small firms acquiring their first PC's, either converting from mainframe operations or even typewriter technology. Because of this history, we approach even straightforward training and development projects with a consultant's eye: always seeking to maximize the return for the client.