Identity Packages

Logical Imagination can help you develop a brand identity as well as an integrated marketing program for your business. We specialize in working with small to mid-sized businesses who don't have a dedicated marketing staff or who need assistance rejuvenating an existing marketing effort.

Where are you now?
We usually begin by reviewing and synthesizing your existing data and materials to develop a situation summary of problems and opportunities in a marketing context. This can involve many tasks:

• Studying perceptions and market share
• Preparing a SWOT Analysis (strengths, weaknesses, opportunities and threats)
• Reviewing major clients and competitors
• Interviewing individuals and groups within your organization
• Identifying values and competitive advantages

Where do you want to be?
We then delivery an executive summary of current operations and overall marketing environment, including peer benchmarks and assessment of strengths, weaknesses, opportunities, threats and competitor positioning. This usually involves executive briefings and consultations with key staff members to discuss mission, goals, timelines, budgets and strategic direction.

What do you want to look like?
This is the exciting part! Based on the analysis and focused discussions already completed, the creative development begins. We establish compelling and consistent branding and develop tagline(s), thematic language, visual treatments, color palettes, design elements, art, photography, copy concepts, scripts and images for use with multiple communication and marketing products. The goal is for all marketing media to reflect your positioning platform and key messages.

How will you get where you want to be?
When Logical Imagination works with you, everything is managed using project management software and detailed schedules. Without action plans that include timelines, budgets and clear responsibilities, all of the effort to create a coordinated marketing campaign will be lost. At this stage of the process, you will begin integrating your new concepts into your chosen media: print, web, radio…

If you are interested in speaking with Logical Imagination about a coordinated marketing campaign for your organization, contact us today!